Text Chat, Super Quizzes, and Mobile: How Naples Botanical Garden Engages Its Visitors
If your venue is like most outdoor spaces pre-pandemic, you’ve had daily tours led by guides to show your visitors all the beauty your property has to offer.
Today, that’s no longer the case. As the CDC lifts its standards for social distancing and mask guidelines, some visitors are still hesitant to be among crowds. And like many parks and gardens, you may not have the budget for staffing as you did before the pandemic.
What are you to do? Take a page from Naples Botanical Garden in Naples, Florida. They rely on a medley of Guide by Cell’s mobile technology to support their visitor engagement initiatives. During our webinar with Mary Helen Reuter, Naples' Curator of Education & Visitor Experience, she shared:
How mobile signage and text messaging work seamlessly to increase engagement
How super quizzes help their guests retain knowledge of the space
How their mobile website empowers visitors to get to know the Garden without relying on a docent or guide
The innovative and multi-faceted ways Naples’ audio tour works for their guests
