Attend a FREE Webinar Click Here


In 2021, What Does the Ultimate Visitor Experience Entail? Mobile Maps for Visitors

HubSpot Video

April 1, 2021

Is your venue like hundreds of others — sick of signage that is expensive, goes unnoticed, and is a pain to update again and again? Plus, paper maps are environmentally unfriendly and, with Covid, go untouched and unused. 

So if signage and paper maps are out, how can venues still share their beauty and history while empowering their visitors to explore everything the property has to offer? 

Melissa Burdick, Executive Director of Brenton Arboretum, a 141-acre public garden in Iowa with more than 2,500 trees in their collection, shared her experience using Engage by Cell’s mobile technology. 

In this webinar, learn how mobile technology can: 

  • Replace paper maps and signage, saving you time and money
  • Create an immersive visitor experience through our GPS Mapper solution 
  • Highlight your venue’s offerings via a mobile portal (ie. collections, history, maps, points of interest)
  • Support visitor engagement strategies if doors are closed

 View Slides

Full Transcript

Emily White  0:00  :  Let's get Started. So our session today is on "What does the ultimate visitor experience entail in 2021?" And I am joined here today with Melissa Burdick, who is the Executive Director at Brenton Arboretum. And before we dive into Melissa's use case, I am going to give a quick background on Guide by Cell. For those of you who are not familiar with our organization, we are a cloud-based mobile technology company that requires no downloads to the user. We have been in the industry for about 14 years now. And we work with 1000s of clients, big and small organizations. Just to name a few: we work with the Smithsonian, Central Park, and even local historical societies. So we're going to be touching on just a few of our platforms today, but we also offer audio tours, smartphone tours, scavenger hunts, games, visitor engagement tools like surveys and polls. We also offer mobile fundraising platforms, text messaging, and our GPS mapper platform. So some background on myself. My name is Emily White, and I am the Project Manager here at Engage by Cell. I've been here for about two years now and I actually helped create the GPS mapper platform with my design team and engineering team. And I'm joined here today with Melissa Burdick, who is the Executive Director at Brenton Arboretum and we have been working closely together for about a year now. Right, Melissa?

Melissa Burdick  1:56    :  It's a little bit less. I went back and looked and I think it was May or June when we signed on and started building

Emily White  2:04    :  Got it. Do you want to give just a quick background on the Arboretum? Before we dive in?

Melissa Burdick  2:09    :  Oh sure. The Brenton Arboretum is a small arboretum located in central Iowa. We're about 20 to 25 minutes from Des Moines. Depends on how lead-footed you are on the gas pedal how fast it takes to get here. We are just shy of 25 years old. And so we're quite young. We're 150 acres. We have a fantastic creative tree collection really quite sophisticated for the size and age of arboretum that we are. About 2500 trees and shrubs accessioned  into our collections on 150 acres. And then we do also have a nationally accredited tree collection. Our Kentucky coffee tree collection is accredited so we're young, we're growing and throughout the pandemic, we were incredibly popular as a destination. Because we don't require any face to face interaction. We are free to get in. So there's no admission or ticketing. So we had a huge jump in attendance in 2020. And a lot of new users coming to our site and discovering us. So it's kind of a fun and exciting time for the arboretum to be growing from the early stages, the kind of the fledgling stages, and really starting to take off and learn how to fly.

Emily White  3:39    :  Awesome. So before we dive into your experience so far with Guide by Cell and your platforms, I am going to kind of go through and set the stage for why your organization should go mobile. So if you could, go ahead in the chat window, I'm curious to know if any organizations that are attending right now are currently utilizing mobile engagement platforms, whether that be an audio guide or a native app. Go ahead and comment. Great. Hi, Jillian. Awesome. So okay, Christy uses a native app. Okay, got it. Okay, so, this statistic we polled actually pre COVID so I'm sure the percentage has increased, but 81% of adults who walk into a cultural venue have a smartphone. That is a huge number, and why not utilize something that 81% if not more, visitors are holding right in their hands. So mobile is a touchless, sustainable, instant way to access content. You know, no one has to go to your venue and pick up a paper map and visitors can access the content on your phone or on their phone. So also, our platform requires no IT or web design experience whatsoever. All of the updates are instant. So once you log on to the client dashboard, everything once you click save, it's live to the user as well. And there are several ways that users can actually access your content, whether that be a QR code, a web URL, but we do offer a way for our clients to create a custom text message keyword for their users to access their content by texting in. Example, Melissa's is Brenton Map. And if you wanted to, our platform actually captures their mobile number where you can send visitors after their visit, a quick survey poll or even volunteer or fundraising asks later in the year. So Melissa, do you want to just talk about a little about your role and how you came across Guide by Cell?

Melissa Burdick  6:39    :  Sure, I'm happy to. So the Brenton Arboretum, we were founded in 1996. And our first trees were planted in '97. Since then, we've been growing very steadily. Our trees have been growing the landscape has changed tremendously since then. Our founder Buz Brenton is a remarkable man who is just enamored with the environmental world. And his vision was to create a place that all Iowans could go to, to see the trees that would grow well in our area. He wasn't specific that it had to be native trees, he's open to everything, which kind of lends us to being plant hoarders. We love collecting anything and everything we can grow. As long as it's a responsible tree to bring in and not something that becomes invasive. We have miles and miles of trails. And our core mission is to inspire joy through the beauty and knowledge of the natural world of trees. And one of the values that we pursue, in that inspiration of joy is creating a place of peace and quiet, and also a place of education and helping people connect to trees. So we've done a great job over the past 20 to 25 years of creating the beautiful landscape, the sense of peace and quiet. We are very rural, surrounded entirely by soybean and corn fields. And you drive a gravel road to get here. So it really is an escape from the metropolis of Des Moines. So we're achieving that peace and quiet. Where we're falling short, is helping people connect to the trees and really become enamored with trees as much as we are and love them as much as we are and understand the stories behind them. We have fantastic collections really important collections with regards to the variety of different species and cultivars that we have as well as the genetic and wild diversity that we represent here. But what does it matter if we don't if we're not able to convey that to the public and help them understand what it is they're looking at. So the traditional way to do that, of course, is through signage, educational and interpretive panels. But we don't want the institution to start looking like a graveyard with tombstones but that are actually display labels and so we don't have a lot of educational or interpretive panels. What we do provide visitors is you see on the screen here on the far left is our accession tag and that's a small tag. It's about three inches by one or one and a half inches small aluminum. Usually staked on the north side of the tree. And that helps visitors if they if they know to look for it, helps them see what the name of the tree is the Latin name, the common name, it also has our accession number on it. So every single tree has one of those but it can be hard to find or if you're not looking for it. It can be difficult to find. We do have a handful of Educational panels like the plaque you see in the middle for golden rain tree. And these are about 10 inches by eight inches, they're fairly small. And they can offer a pretty limited array of information. You get nativity, size, a few comments on it. And that's about it. And these suckers are expensive. Anybody who's done outside interpretive panels or education labels knows that it costs a lot to generate these. This one in particular is about $50 to $60. Last time we purchased it, it was $55 in the price of metal and aluminum has gone up. So I wouldn't be surprised that one of these would cost $75. Well, our budget at the Arboretum is quite small, we are just over $300,000 operating budget. And so we don't we don't have the budget for these kinds of things in large part. Grant funding works well. But then again, if it gets blown away in a storm, Iowa had the Derecho this past year, like as if the COVID pandemic wasn't enough, we had to have an inland hurricane. But things can blow away, mowers can hit them and eat them up. Visitors that used to be a bigger problem that visitors would take signs. But now that everybody has smartphones, visitors will take a picture of the sign and take that with them instead of taking the sign itself. But they can disappear. And data can can change. Taxonomists are famous for changing the Latin name of things drives us nuts. But we don't need to change it and keep with the times and show accurate information. But once you've spent $50 on a sign, it's really hard to go back and remake it when you'd rather go spend that money making a brand new sign. So Bit works, it's there, it's effective, we don't have them on every tree simply because number one, we can't afford it. And number two, it's, it wouldn't look visually pleasing. We want people to see the trees and the landscape and not a bunch of signs sprouting up everywhere. So those are some of the challenges that we face and things that we've been wondering how to fix that how to convey that information, how to encourage visitors to connect to the tree and start viewing the Brenton Arboretum not as a beautiful park to take a walk in, but as a cultural institution on par with some of the finest museums in the area. A place where you can learn about what you're looking at. And learn that what you're looking at is there for a reason. It has so much more story behind it than just being a pretty tree, or something nice to look at. There's fantastic stories these trees can tell, we just have to be able to figure out how to tell those stories to our visitors. 

Emily White  12:48    :  Great. So with that being said, what really gravitated you towards really implementing the GPS mapper platform to help alleviate some of these issues that you're having.

Melissa Burdick  13:03    :  So I, I was very familiar with many institutions who use a web app that help people connect to their programming, sitemaps and things like that. The Morton Arboretum near Chicago, for example, has a great app, it's custom made. Looking into getting those custom apps made. They're expensive, I mean, really expensive, and completely beyond the realm of anything, the Brenton Arboretum would be able to do at this point in our life stage. Um, another thing that I felt like was an obstacle with those besides the cost and the expertise and labor needed to build it and maintain it was the fact that we all have cell phones that are loaded with apps. Usually we want the apps that we take the time to download and put on our phone to be something that that we use frequently. And not a one time thing. If you're traveling, you go visit a botanical garden or an institution. It's kind of odd, it feels odd to me at least. And that's a personal opinion to download one more app to use it for a day and then get rid of it. So I wanted I was hoping to find something that would be web based and not app based just because it's a little bit more accessible. Plus, you can use it you don't have to have a smart device to use it. You can use it on a desktop. So that's that's the kind of thing that I envisioned. At that point, I had no idea that Engage by Cell existed or that they had this particular service or amenity that they that they offered, and actually stumbled upon Engage by Cell doing research to try and find a service that would facilitate text to donate. Right. One of our board members specifically wanted to do to offer text to donate to our visitors but not just text, the kind of text where it sends you to a website. And then you enter in all your information, your name, your phone number, your email, your credit card, and so on and so forth. There, there's a particular kind of text to donate platform where all you do is you say, you click text, and it automatically sends a dedicated amount or specified amount. And it's built straight to your cell phone bill. Long story short about that there's only one platform or one one company in the world that does that, because they have special agreements with all of the different carriers, like Verizon, and sprint and T Mobile, to be able to do that. The threshold to get into that service is really high. I think it's, um, oh, several, several, several $1,000 in donations flowing through that service to even be able to initiate it. So that didn't work. But as I was chatting and was with you, Emily, we were chatting about that. And you say, he said, Hey, have you heard about this? And I said, Tell me more. It sounded exactly like what I had been dreaming of. And, sure enough, I think it is, or is turning out to be that so. So it was complete and total, happy accident to come across this particular service.

Emily White  16:17    :  Yeah. So on the screen right now. So this was the map that you had on site, or on your website, right.

Melissa Burdick  16:27    :  Both. This particular one is called the Pocket Guide to Trees, and it is a print piece. We print it on ledger paper, two sided, full color. And then we are the kind of institution where we really have to look at the per piece printing costs. And when we put a stack of these in our kiosk for visitors to pick up and look at, I think to myself, each one of those as a dime, or each one of those is 50 cents. And, and if I see one, you know, tossed aside on the side of the pathway, I'm like, darn it, that's a dime, just a dime, sitting there. Um, so so it's expensive. And also the graphics, or the graphic design required to go and make changes. We have trees die. We take trees out. We do it on purpose, and sometimes nature does it for us. So this particular map hasn't been updated since before I've been at the Arboretum, probably2014, or 2015 was the last time it was updated. And it's expensive. Every time you need to go back and make changes and do an overhaul to it, it can get very expensive. So it's outdated. It's outmoded. It's just fine, if you kind of want to know where the reds are, if you kind of want to know where the walnuts are, you can go and find it. You have to search the numbers and figure out what you're looking for. So it's not searchable by you can't, you know do Ctrl F and search for anything because it's not digital. We do have this graphic up on our website. So you can download it and look at it there if you want to. But it can be so much better.

Emily White  18:08    :  Right? So now currently, you have been really hands on with the platform. So Melissa and I talk frequently, whenever she has questions with uploading some of her map markers on our GPS mapper platform, which I'm going to dive into more of the features and a summary on that platform. But currently, this is in beta. And you've had some volunteers test a map. Has our technology helped alleviate some of the issues along with is this helping? Do you think this will help visitors really venture out up out of their comfort zone and maybe kind of go over to a portion of the arboretum where they may not have even known existed.?

Melissa Burdick  19:01    :  Yes. One of the things we find that baffles us is that one of the prettiest parts of the arboretum is the east side. And and a lot of people don't ever make it there. You can drive the gravel road all the way through and people will drive that road, they'll go to that our opener pavilion will go to nature play and they'll go to the ponds. But I feel like being able to identify what trees are where and and see pictures of them which you can see pictures before you even get to a tree of what it is you're looking for. And read about them is something that's going to help people not necessarily get outside of their comfort zone but be inspired to explore more and get off the beaten path. People have their tried and true favorite spots that they hang out at. Let's try something else. Come see this feature. Maybe you've never been to a new portion of the property we call Eddie Woods. Going down to Eddie Woods and have a look at things have a look around and discover new things. So we are in beta test mode, still working on fleshing out a lot of the information. With 2500 trees and shrubs representing 500 different species and cultivars, it's a lot of data to upload. So we're trying to get a lot of information packed in. We will be going live this spring. We won't be completely fleshed out, but it'll be a work in progress. And hopefully, people will understand that, that as we can, we're going to upload things. Timewise, you mentioned, you know, you don't have to have web design skills or anything like that. I've been doing it myself. Simply because we have two full time staff members. I'm one. And we just don't have a lot of people to do it. I was able to get an intern this past year. And she did a great job of putting in a lot of GPS points for me. And, and then uploading some of the rudimentary data so that that's a big help. And this is also something volunteers can really work at, it's fairly simple, especially if you have high schoolers nearby who have to get volunteer hours for graduation, this is a perfect opportunity, because they can do it on their computer at home or at the computer lab, at work. So at school, I should say. So so there's a lot of opportunity to keep the labor within reason. And also affordable, because you're either doing it yourself or with volunteer help.

Emily White  21:25    :  So how are you going to advertise your call to action? Is this something that, you know, virtual visitors could access or you exclusively having your call to action on site, what are the plans for that,

Melissa Burdick  21:39    :  We're gonna put it everywhere. We're going to debut on Facebook. Right now we have kind of some Easter things coming up. So we're trying not to compete with our Easter  egg scavenger hunt that we have coming up. So we're going to go live with that. We also have our spring newsletter going out. And our cover page is going to be about technology solutions to pandemic issues. And this is going to be one of the main features of that article with an invitation to text it. And since you don't have to be at the Arboretum to use it and explore the site, that won't be a problem we will be doing on site deployment. Primarily the way that we that we convey information to our visitors is through signs. We use temporary signs, corrugated plastic signs that we can put up and take down and move around as we need to. So we'll simply have a big sign big print, not a lot you have to read. Just say explore, interact, interactive map, text Brenton Map to, I forget the number five, six, something or other. So real simple, real easy, real quick, and, and hopefully people will get it. We'll use Facebook to gather feedback on how people are enjoying it or any issues that they're having. So far, so good. We've been testing it internally on site, and our board members have been testing it for us as well. And people are pretty impressed and happy with it. So we're eager to get it deployed.

Emily White  23:03    :  That's amazing. Do you have any future plans? Um, kind of in the near future? Once you guys launch? Is this something that you're going to house seasonal like scavenger hunts or anything really engaging other than your main map collections? 

Melissa Burdick  23:26    :  Well, one of the things that we're that we're able to do with this site and you and I have been working. There's there's more than one way to do a thing. So one of the things that we want to do is start allow visitors to search for specific attributes in our tree collections. So for example, I want to see all the Iowa natives. We can tag each of the the points on the map as an Iowa native and so if you filter for Iowa natives then kaboom nothing but Iowa native shows up. So if you're a real native tree enthusiast, that's perfect for you to go and really hotspot those things that you want to see. Or if you're all about pollinator habitat, what trees are great for pollinators? What's great for stormwater, stormwater issues? If you have a lot of rainwater coming through your property, what can you do? So we have had similar walking tours and paper print brochure tours on at the arboretum in the past. We had a stormwater walk. And we also had a leaf walkway game for kids to learn different leaf shapes and leaf morphology. The problem with that is it was incredibly static and we didn't have the time or the money to go and update brochures or print more brochures very expensive print there. On the leaf walk, two or three of the trees, kicked the bucket and had to be taken out I think the Derecho got one and so it was automatically out of date. And we don't have the human resources to go and redesign the brochure and reprint and have that basically done all the way over again. What we can do with this is provide the same tour, the same features without having those print costs or the graphic design costs associated with print materials. We just put it on there. This is the tree. If it dies, delete, and it's gone. You don't have to, it's done. It's taken care of.

Emily White  25:28    :  Yeah, it's pretty easy to update on the client dashboard, which Melissa is actually going to do a fun screen share later on in our session, giving you all a sneak peek of the GPS Mapper. So I am going to now dive in to the features of two of our platforms, which Melissa uses, which there are two layers. Our first is the smartphone tour, which really looks and feels like an app but requires no download to the user, which Melissa stated earlier, you know, no one necessarily wants to download an app they're not going to be using on a daily basis. It takes up phone storage, and just trying to get a visitor to download that is kind of hard. So you can have a educational content with videos, images, audio clips, and then also create really cool engagement pieces like a fun scavenger hunt or a comment forum. Or we have a fun engagement tool called a selfie station where your visitors can upload photos. You can showcase your donate page, or even the GPS Mapper platform. All of our platforms also have analytic reporting. So you can really see what exhibitions or points of interest are really popular with your visitors. So now on to GPS Mapper, why did we create the platform? So as you all know, we mainly use Google and Apple Maps to get to a destination. But how do you navigate a destination once you actually are inside of the venue, whether that be a garden arboretum, or even a museum? So what we did is we created a way to overlay a custom map right on top of Google. So you can still have that current location feature, you can still have the blue dot, and also upload your custom map markers to help your visitors navigate throughout the grounds. So these map markers actually expand into pop up descriptions where you can really house all of the content and resources that your visitors need to know about that particular, in Melissa's example plant or tree. So you can add video, images, links, even callable links to these map marker pop ups. We also have vast customization options. So let's say you don't necessarily have a map to overlay, what we can do is we can create custom Google Map templates to match your brand and change the colors. We have several different templates to choose from and customize. You can even upload your logo right on the screen. So really cool. So Melissa is actually going to share her screen. But before she does that, if you all want to get a visual of what the Brenton Arboretum map looks like. You all can compose a new text message and text the word Brenton map with no space to 56512 to access and I am going to stop sharing my screen. So Melissa, you can take over. Okay, we're ready for you.

Melissa Burdick  29:26    :  Okay, share screen. And here we are. Oh, wait, hold on. Sorry. Oh, you're fine. There we are. There we are. I had to find the right one to share. But I have too many things pulled up. Okay, so everyone on your screen now should hopefully see my website, my browser. Emily is showing up properly. Yes, wait to see

Emily White  29:56    :  the client dashboard. Great.

Melissa Burdick  29:58    :  So what you're seeing on the computer screen is what I see when I log on to Guide by Cell. And the fun thing here this this fun little sample of what of what our actual website looks like if you were to log into it after having texted Brenton map so so if you guys are playing along at home and texted Brenton map, you should see on your on your cell phone screen, what I have right here over in the corner. And that's that's the first landing page that our visitors get to after they do the text or snap the QR code to get to the to the arboretum. We do have three different choices we have: Welcome to the Breton Arboretum, that takes you straight to our website, which is a WordPress site works pretty well for us there you can find our event calendars, you can find out how to be a member more basically everything that's on on the website. We also have at the bottom, we have dog passes memberships and donations. And that takes you straight to the portion of our website where you can become a member. For those of you who are wondering about dog passes, we do allow dogs, humans are free to get in. But dogs are $5 per dog per day, members can bring their dogs for free. And actually it's a really fantastic moneymaker for us. So any of you who have thought of whether or not to admit dogs, give it a strong consideration, because that's the huge portion of our visitation are our dog owners. And we actually allow dogs to be off leash if they're well behaved. Which is, it's a lot of fun. A lot of owners don't make the right decision about that. But we haven't had any major issues knock on wood, no issues yet. So we're able to keep that going. So just kind of a fun little aside about what we do. So if you're interested in our trails and collections, you would click that. And it takes you right to our, our map here. And so you can kind of get a sample of what you're looking at. And zooming in zooming out, we have our different icons. And this is the kind of thing that's just incredibly easy to change. If you're interested in sugar maple, click on sugar maple, and you can read about it, there's one that we need to populate with more information. Swamp white oak, that's another great one here. Here, I do have photos, and all sorts of great information. You can learn about it much more than you could ever fit on one of those little metal plaques that we have. We can also link you to other resources. We are not the be all and end all and we do research too. So where are we doing our research?In particular for this for the swamp white, we looked at Michael Dirr, those of you who do trees and plants, you've all heard of Michael during his compendium of trees, and also natural resources and extension websites. So we can direct people to where they can learn more about trees. Here you see this tree is in leaf right now. We don't have leaves out there. So you can see what this tree is going to look like in the summertime when it's in full leaf. And this tree. This photo is actually from the Brenton Arboretum. We have a volunteer who takes photos of all the collections for us. So we're able to show you, this is what you're looking at. Whereas on the map, it's just a green dot. The print map, it's a green dot, and you kind of have to wonder, am I finding the right one if you can't find our little metal accession tags. So you can see it right here and know exactly what you're looking at. So that's incredibly helpful to be able to do. Now when I go to add something and Emily, do you want me to go ahead and dive into how I do it? 

Emily White  33:47    :  Totally, go for it. 

Melissa Burdick  33:48    :  Okay, all right. Easy peasy. So your navigation page is over here. I would go to all trails and collections, which manages that particular part of the Guide by Cell website. I want to make changes to my map. I click on map. And this window right here has a lot of stuff that makes more sense to Emily and her crew than it does to me. But I have learned how to how to use it some. I can set colors using hex code for colors. I can show user location different features there. Marker cluster, that's when like over here, it says that blue dot has two if I zoom in, it'll separate those two into the two different icons, so it clusters them so you don't have just a cell phone full of icons that's impossible to read. You have to zoom in closer to find it all. So that makes it a little bit easier for people to be able to be able to see.

Emily White  34:45    :  And you have a lot of map markers too so that feature is necessary. Definitely.

Melissa Burdick  34:51    :  There was one question, just how many can I put on here and it's unlimited. So if I really want to or if I had an intern who I want to subject to this torture, I can have every single one of our of our accessions put onto this map. Right now what we have is a selection of each one. And so I'm going to go down to the manage markers page. And you'll see what it looks like when I'm managing those markers. So here we have this pop up, that comes up and you see all of the different things that I've added, not just trees, our pavilion, I have information there. And also in that I have a link where visitors can click and go learn more about the pavilion and how to rent it, because that is one of our revenue streams. So that's a great way for people to to once again be directed to learn more about how to use the Arboretum and our resources. And so all the different trees are listed here. And let's say I'm going to add. I'm going to add a tree. The metal panel we looked at earlier today was golden rain tree. So that's what I'm going to add just because that's fun. I'll come down. I'll add a marker. It's going to be Golden Rain, let's see, Golden rain tree. And latitude and longitude, you'd think it would be difficult, but it's actually not that hard. I just go I cheat. Emily taught me how to cheat. Click somewhere in the neighborhood, get close. And you'll be able to harvest that latitude and longitude data and copy and paste, get rid of that there. I use Word when I'm composing according to a template with the common name, Latin name, the family name, add, height zone, all that fun stuff. I have a template that I use. And that's what I pass along to my volunteers who use it. So copy and paste. I can do a little bit of, of text editing. To make it bold, we have Latin names, that has to be itallics, that's easy to do. A lot of the information I pull from the Missouri Botanical Garden plant finder. They have invested a tremendous amount of time and resources in a fantastic website. We use it. It's the new the new Bible when it comes to doing plant research. And so I don't want to reinvent the wheel. I don't have to rewrite all of this data. But I want to be sure that the people who do the work, get the credit and that our visitors can access more information. So you'll see I definitely put my credits in here. I can go over to their website about culverteria paniculata. Copy Ctrl. C,

Emily White  37:54    :  They're actually one of our clients, and they have the GPS mapper platform.

Melissa Burdick  37:59    :  Do they? Yeah, I'm gonna say that they got the idea from us. Can I say that? No, they didn't. They're  spectacular. So I paste the URL, I'm going to have them direct to a new window. Okay. I'm gonna save it. I can put a picture in there too. Let me go put a picture in there real quick. Picture picture picture, because you can do pictures as well tap. Okay. There it is. Oh, sorry. Okay, there we are. Alright, so we have golden rain tree loaded. I need to give it its broccoli. That's what I call it. It's icon. I'm going to upload the broccoli.

Emily White  38:41    :  There it is. So did you just did you have someone custom design these icons or did you just pull them off of the web?

Melissa Burdick  38:50    :  I went to a flat icon, and I can get them for free. And then I just changed the color to green. I had to make it really super small to fit. So here, we just uploaded a golden rain tree. Let's go see it in action. I'm going to go to the drag marker and map page. And this actually looks like the map that you'll see. And for some reason my ortho mosaic isn't showing up.

Emily White  39:20    :  I know I saw that. It may be because we copied your map over a few days ago.

Melissa Burdick  39:26    :  Oh, there it is. Look a second. Okay. And I'll tell you a little bit more about this particular image. So here's the golden rain tree that just populated. We just added that. There's the information. I don't have photos yet. Here's the link to the botanical garden. I can you know double check, be sure it works. Indeed it works. Missouri Botanic Garden mobot gets all their good credit. But I've discovered the the GPS coordinates I use for a little bit off I want it to be a little bit more exact. So I can just drag and drop it right here. I also want to add a photo. Remember, I wanted to add a photo? I can come down here and do edit marker. And I believe that I can add a photo here. It doesn't have the upload option on this window have to go back to the other option. Not a big deal. easily done. Close, close that manage markers. Take it a second, my computer's thinking hard about stuff. Here we are. I'm going to edit it. And here's where I want to add. Back to that. Upload. I'm going to upload it from my computer. And I know which one I want to pull. This one because our tree is quite young. Fiddlesticks. Standby. Here we go. There we go. There we go. Uploading. It's inserting I want to make it smaller because it's ginormous. And I find that just changing that to 300 works on every single one.

Emily White  41:18    :  That's what I do, too.

Melissa Burdick  41:20    :  And there we have it. Now this picture I pulled from Texas Tech, I want to be suresure that they get credit. All right, and then I just click save. There you go and hit OK. And and it's done. That's that's a marker. You should be able to, if you refresh, if you're following along on your cell phone, you should be able to go and find that now on your cell phone.

Emily White  41:55    :  Wow. Yeah, it's pretty easy. And really user friendly. Definitely the drag marker feature is a great one. 

Melissa Burdick  42:10    :  So you see all the different things that we have. We can add features. We have the pavilion. You can learn more about the pavilion that takes you right to our website, and you can learn more about it. So, so great things to do there. And different icons according to whether it's a conifer or a tree or  broccoli, I guess. So yeah, it works. It works pretty darn well. The more the more you have, the more it's kind of copy, paste, a lot of copy pasting and making sure that spelling is correct. But you know, if it's wrong, it's not like it's set in stone. You can go back and fix it. If taxonomy changes, go change it from one plant family to another plant family or the genus changes, you can change that really easily to so. So, so very adaptable.

Emily White  43:05    :  It's been really fun seeing you build this out and go through the process with me because you have such an extensive, I think this is one of my favorite maps of our clients thus far. And you have really, really done a great job on this. So I know all of your visitors are going to find this very useful. Melissa, if you want to stop sharing, stop sharing your screen for a sec, and then I'm going to put up our information. If anyone has any questions, let me just pop this back up. Okay, so now if anyone has any questions, feel free to add them to the chat window. Here is Melissa and I's information. So if you'd like to reach out to Melissa, and learn more about the arboretum or her process and utilizing our platforms, feel free to do so. Or if you all have any questions about Guide by Cell feel free to reach out to me.

Natalie, do you have Do we have a brochure does Melissa or Guide by Cell have a brochure?  We do. Perfect. Jeff, if you add your email address, one of our account executives can send over pricing to you. Roy asked am I using phone minutes while accessing the map? So you are using data but nowadays everyone does have unlimited plans. So you're not necessarily using phone minutes, but it is either a text message, and then it is your internet browser. Perfect. Okay. Well, I think this concludes our session. Melissa, thank you so much for joining me today. This was an absolute pleasure getting just to share your use case and your experience utilizing our platforms today with everyone. I hope you all have a great rest of your week, and weekend. And feel free to reach out to us if you have any questions.

Melissa Burdick  45:45    :  And likewise, if you have any questions about the arboretum, and how anything arboretum-related, we love, we'd love to talk Arboretum stuff here. Or if you decide to sign on, and you're having issues with how to tackle a particular setup, or something like that, I've made many mistakes, as Emily can attest many mistakes, and she's helped me through it. So I've learned a lot and can help too. One of the things I also wanted to mention is because this is a relatively new platform with Guide by Cell, there's a lot of things I said, Hey, Emily, can it do this? And she says, No, it can't. But let's talk to the engineers and they figure out how to make it happen. So it's highly adaptable. And the company has proven to be really responsive to hearing advice or comments on, you know, what would be great is if it could do X, Y, or Z, and then they make it happen. And it's done. It's perfect. So you don't have to, you know, fuss or fret over something that's not convenient, or could be better. You just say hey, this could be better, and they'd make it better. And so that's something that's been really something I really appreciate because they're just really responsive. 

Emily White  46:55    :  Well, thank you so much. It's been a pleasure getting to work with you over the past several months, and I cannot wait to see what you build out in the future. It's been fun. And also so we are available. I'm available for my clients seven days a week so Melissa will shoot me a text and I'll get back to her pretty quickly.

Melissa Burdick  47:20    :  Literally, literally.

Emily White  47:21    :  Yeah, yeah, we make sure that our clients are in the know and happy and they get all their questions answered. Anyways, okay, well, this concludes our session for today. Thank you all so much. We will be sending out the recording shortly to you all.

In 2021, What Does the Ultimate Visitor Experience Entail? Mobile Maps for Visitors