February 11, 2020
We may not associate airports with art and culture, but Austin-Bergstrom International Airport in Austin, Texas found a way to turn hours of passenger downtime into entertainment for thousands of visitors who find themselves waiting for flights every day — with the same mobile technology used by museums all over the country.
By simply texting a keyword into a shortcode, visitors can explore Austin’s art and music scene — all within the airport. Travelers are unknowingly taking in information about one of the best culture scenes in America.
If a mobile tour can be effective for highlighting easily-missed points of interest for a non-cultural venue, imagine how impactful it could be for visitors actually looking to learn?
In this Webinar you can learn how Cory Hurless, AUS Airport’s Art, Music, & Graphics Program Manager uses mobile to enhance their visitor experience. Plus, we shared different ways museums and other venues use mobile tours to widen the scope of learning for their patrons.